Automate customer data and boost your commerce business grow
Commerce organizations handle vast amounts of data, and automation is essential for maintaining sustainable growth.
Automation is crucial for achieving efficiency in business operations. It enables the creation of a more streamlined and productive workforce.
According to a recent Salesforce Success Metrics study, companies across various industries and regions experienced an average 26% boost in employee productivity* through Salesforce automation, along with an estimated 25% reduction in IT costs*.
The State of Service report highlights additional advantages of automation, with time savings being the most significant; 98% of respondents acknowledged it as a benefit, and 50% cited it as a major advantage for their business.
The report also mentions benefits like improved interdepartmental connectivity, fewer errors, and more time for new projects.
These factors collectively enhance organizational productivity. Moreover, 47% of service professionals noted that automation enabled them to better focus on their customers.
Customers expect personalized digital interactions and experiences
The report emphasizes three key insights:
88% of consumers believe that the experience a company delivers is as vital as the product or service itself.
73% of customers expect companies to recognize and address their unique needs and expectations.
56% of customers feel that companies treat them like a number rather than as individuals.
According to the State of Commerce report by Salesforce, after revenue growth and expanding the customer base, the primary focus for most industries is strengthening customer relationships.
In the commerce sector, leaders are nearly 1.7 times more likely to consider themselves effective in providing personalized experiences. They are also 1.5 times more likely to be adept at understanding customer behavior.
To help your business thrive, it's essential to craft seamless journeys and highly personalized, intelligent shopping experiences that make your customers feel genuinely understood. These insights offer a chance for any company to deliver personalized digital services that delight customers and foster business growth. Achieving this requires a deep understanding of your customers' needs, which is possible through a complete and integrated set of customer data.
New Channels are New Opportunities
Expanding into new channels is a key driver of digital success. According to the State of Commerce report from salesforce, 69% of digital commerce leaders are already investing in emerging digital channels like mobile apps, online marketplaces, and social media platforms such as TikTok.
With 57% of customers preferring to engage with companies through digital means—a figure that jumps to 65% among younger generations—these channels are crucial. Online engagement even dominates at the point of purchase: 63% of millennials and 58% of Gen Z favour buying online over visiting physical stores.
The Time to Automate is Now
Not automating data management poses significant risks, even for industry leaders. Those who struggle with effective data utilization are 37% more likely to feel unprepared for challenges like rising inflation.
With over 60% of customers indicating that most of their interactions with companies will be online in the coming years, the importance of automation is clear. Now is the time to establish your automation strategy. By doing so, you'll be well-positioned for future growth. The second edition of the State of Commerce provides an in-depth analysis of purchasing data from over 1 billion customers worldwide. Download the report today to discover how you can manage your data effectively to drive efficient growth in your commerce business.
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