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Infographic : Acquiring New Customers with CRM

Updated: Nov 21, 2023

How Customer Relationship Management Benefits Small and Medium-Sized Enterprises in Attracting Customers. Discover how CRM can enhance your sales, marketing, and service efforts, ultimately assisting your business in acquiring a larger customer base.


Customer demands continually evolve, particularly as more individuals becoming more digitally savvy. Adapting your business methods is crucial in response to this shift. A key aspect that is gaining importance is ensuring a uniform customer experience, with personalization emerging as an increasingly vital element in marketing, sales, and service. In this situation, you will be surprised that CRM is not limited to large corporations only, but to SMEs as well.


According to marketsplash, 43 % of companies uses spreadsheets to monitor customer information and nearly half 49 % of businesses cite enhancing their CRM as the foremost sales goal. The use of CRM enables companies to maintain strong relationship with customers, streamline business operations, and enhance business profitability as CRM system provides a unified perspective of customers with contact management, sales administration record, productivity, and other aspects. Here’s what CRM can help :


  1. Better service - Providing better personalized service to impress customers.

  2. Effective marketing - Providing specific curated content to generate more leads in customer engagement.

  3. Higher ROI - Providing efficient and productive for teams to better focus on winning deals through sales process automation function.

Wan Rui has solutions for different scale of businesses. Read the infographic below to discover how CRM platform can help you acquire customers :

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